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Is your business ready for 2017?

The new year is right around the corner, which means it’s time to rev up your real estate business! What does 2017 look like in regards to mortgage rates, home values, and inventory? Real estate experts weigh in.

magAccording to recent forecasts from the National Association of REALTORS®, the Mortgage Bankers’ Association, Freddie Mac and Fannie Mae, we can expect a big influx of home sales in 2017.

“NAR is predicting existing-home sales to reach 6 million in 2017, higher than its 5.8 million forecast for this year,” a recent article reports, “MBA is predicting home sales to eclipse 6.5 million next year, which Fannie Mae and Freddie Mac are both predicting 6.2 million.

Read the full article

A marketing plan for the new year

With a prosperous real estate year ahead, it’s time to get your marketing strategies in order. When you place an advertisement in Homes & Land magazine, you’ll also receive a package of features and benefits designed to increase your online exposure!

  • Extensive online syndication (click here to see the full list)
  • Luxury syndication for qualified listings to the Wall Street Journal, duPont Registry and other premium sites that target affluent consumers
  • A personal website to increase your visibility*
  • Featured Agent status on HomesAndLand.com, so you’re easy to find and contact
  • Virtual tours automatically created for any property with six or more photos
  • Social media tools to help spread the word about listings Your ad in the Digital Magazine, which you can share with buyers and sellers

Learn more about advertising in Homes & Land Magazine

* If you have a digital “business card” but no personal website through Homes & Land, contact your Publisher to have your account upgraded.

Did That ‘Digital’ Lead Come From Print?

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When Toronto-based company WebsiteBox recently asked 340 real estate professionals if print is dead, the answer was a definite “no.” Print is very much alive, and agents float out listing and business information on millions of printed pieces each year — magazine ads, flyers, postcards, business cards, and more.

But a problem lies in the fact that agents often have no idea of how many leads come from print as versus digital, writes WebsiteBox CEO Peyman Aleagha in an article for Inman News.

“When customers receive that postcard and decide to visit your website to learn more about you or your services, they are officially print leads, not online leads. Surveys and studies have shown conclusively that more than 80 percent of people are going to real estate websites to learn more about the company or agent after they find out about them through other marketing.”

Homes & Land has a simple solution for producing trackable leads from print — text codes. Every time a potential homebuyer types the text code printed on your advertised listing into a phone and presses send, you have instant proof that your printed ad is getting attention and producing leads.

Let’s Talk Luxury

HeartTrying to tap into the luxury home market, where commissions soar to the stratosphere and one good sale can make the year? Let Homes & Land help. We are the ideal marketing partner for achieving your goals.

Homes & Land puts luxury listings where sellers want them and where affluent buyers look — in photo-rich print magazines with targeted distribution and on premium websites worldwide. Taken altogether, our integrated marketing approach can help you achieve four objectives: generate leads, compete for listings, impress sellers and build your personal brand.

Experts note that luxury sellers and buyers love print. “In terms of the luxury market, high-quality print marketing is not only alive and well, it is a necessity,” says Bernice Ross, a nationally syndicated columnist and CEO of realestatecoach.com. Print is “an important way to differentiate your premium services from those services provided by a competitor,” she advises. “It reinforces the fact that you are a high-end Realtor.”

Of course, the best luxury marketing combines high-quality print with smart online placement. Homes & Land gives you both.

In print

  • Magazines are strategically placed at high-end locations where qualified prospects live, work and play.
  • We direct-mail Homes & Land to affluent neighborhoods and feeder markets.
  • Homes & Land can be inserted into The Wall Street Journal, helping you reach a high-income audience.

Online

  • Our luxury syndication is the best in the industry. Luxury listings are posted to The Wall Street Journal, Robb Report, The New York Times, International New York Times and the duPont REGISTRY.
  • You reach millions worldwide through HomesAndLand.com and our 20+ online partners.
  • Online luxury buyers can subscribe to digital editions of Homes & Land or Estates & Homes magazine.

No matter where the luxury buyer is, we want them to find you.

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The Millennials Are Here, and They Need Realtors

The newly released National Association of Realtors’ “Home Buyer and Seller Generational Trends Report 2015″ finds that Millennials, also called Generation Y, made up the largest group of recent homebuyers for the second year in a row. Thirty-two percent of recent buyers were from that crew, born 1980 to 1995 and now age 35 to 20. They made up 68 percent of first-time buyers.

Of all those Millennials, 90 percent bought their home through a real estate professional. HousingWire notes that Millennials “used an agent to purchase their home at a higher share than all other generations.”

After Millennials, the NAR report lists the next largest group of recent homebuyers as Younger and Older Boomers, age 51-68; followed by Generation X, 36-50; and then the Silent Generation, 69 and older.

Read more from the NAR report


April_MM_LaundryBasket_KOTHE MILLENNIAL MUST-HAVE: What do home-buying Millennials want? A place to wash their clothes. According to a recent survey by the National Association of Home Builders, 55 percent said they wouldn’t buy a new home that didn’t have a separate laundry room. Also on Millennials’ most-wanted list: storage, such as linen closets, walk-in pantries and garage space.

Reaching Younger Buyers & Sellers

You know homebuyers and sellers 35 and younger grew up digital and turn to the Internet for real estate information. When it comes to communications, it’s not surprising they also trend digital. NAR notes in its “Generational Trends Report” that young buyers put importance on your communicating through emails and texts, while older buyers are more interested in phone calls.

But Millennials can surprise you. For one thing, they love print.

“Textbook makers, bookstore owners and college student surveys all say Millennials still strongly prefer print for pleasure and learning,” the Washington Post reports in an article titled “Why digital natives prefer reading in print.” Why do they? Print doesn’t beep, and it lets you relax and absorb what’s on the page.

The same factors play into our continuing attraction to print catalogs, which retailers such as JC Penney have found they can’t afford to give up, and to magazines. An amazing 91 percent of Americans read a magazine in the past six months. Younger Americans, 18 to 24, read more magazines than any other age group.

That’s where Homes & Land comes in. We’re a print magazine, a catalog of homes. We’re also a digital player with a website and easy-to-use online tools. We’re a multichannel, integrated marketing company that gets your listings to everywhere your customers are, no matter their age.